And Finally…

Cliff TreeWhat I accomplished:

  • I now surrender to the changing winds rather than fight them.  I have seen past needing to control things or having them go one way.
  • I realized my own resilience, passion and tenacity.
  • I’ve learned to receive and to ask.
  • I am more present to my own and other’s humanity.
  • I went out on the skinny branches and I went full out.
  • I collaborated with amazing people.  Great conversations were had over coffee or drinks.
  • I had wonderful travels to Wisconsin cheese destinations, Seattle, and Raleigh.
  • I generated amazing media attention.  Best moment: When a journalist from New Jersey got in touch with me asking for my exclusive story (when I raised the $100,000 successfully, of course) to submit to Entrepreneur and other magazines.
  • I was honored by the American Cheese Society for my innovative ideas in the industry.

Other favorite memories of the journey are definitely when I went to Seattle to talk to Howard Schultz and also contemplating doing business with an investor with questionable financial origins.  I felt like a player to be potentially doing business with the guy.  I had this great talk one of my advisors when they told me that WeatherVane Creamery would cleanse and purify the guy’s dirty money.  Ha!

Lastly, I want to thank everyone for their support.  There are hundreds of you- investors, advisors, fans, people who contributed to the Indiegogo campaign,  people who contributed knowledge and know-how, those that offered connections, those who who offered their valuable time, and for all who offered emotional support- especially Turningpoint in River Falls.  And Moscow, my dog of 12 years who passed in the middle of everything.

That’s all I know for now.  And it starts right here.

 

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